For Christina and Andy Keller, their work values and philanthropy values are braided. “I think about giving as I do business—through the lens of the triple bottom line—which means maximizing value along three areas: people, planet and profit. I’m excited by organizations that are pushing the envelope and creating sustainable change. I like organizations that move outside the status quo and challenge boundaries,” Christina said.

The Kellers’ son, Jackson, is three years old and their daughter, Aspen, is one, so they care deeply about the future. With the triple bottom line in mind, they support Blandford Nature Center, helping keep nature in Grand Rapids and educating kids. Andy serves on the Blandford Nature Center board. He said, “I want to help drive systemic change in our region, and I have a soft spot for anything having to do with improving education in the Grand Rapids community. We support Challenge Scholars because it is helping make systemic change in Grand Rapids Public Schools.”

Grand Rapids Community Foundation provides a platform that helps these emerging philanthropists give more strategically. “While we are still developing our giving strategy, we have an opportunity through a Donor Advised Fund to grow our assets. This money is designated for our donations, and we can be thoughtful about how and when we give. The fund gives us that flexibility. Even more importantly, the Community Foundation helps us identify giving opportunities that are making a positive impact,” Christina said. “They have great metrics and are deeply engaged, so it is easy to align our giving direction with theirs and contribute towards making lasting change in our community.”